TopEndShoots
Marketing Video Brief
Tell us about your business — we'll craft a bespoke video concept built around you.
Step 1 of 6
Your profile
Let's start with you.
Tell us about your business — we'll tailor the rest of this brief to fit your industry.
Select the category that best describes your business — your form will adapt to match.
A little more about your business
Brand identity
Your brand, your audience.
Help us understand the voice and feel you've built — and who it speaks to.
What makes you distinctive? What's the experience you deliver?
Luxury / elevated
Warm / approachable
Bold / editorial
Minimal / clean
Romantic / dreamy
Natural / earthy
Fun / vibrant
Professional / corporate
Authentic / raw
Innovative / forward-thinking
General consumers / public
Young adults (18–35)
Families
Small businesses
Corporate / enterprise clients
High-net-worth individuals
Local community
Online / national audience
Industry-specific audience insights
Video purpose
What should this video do for you?
Great videos are built around a single, clear intention. Let's define yours.
Attract new customers / clients
Showcase a rebrand or launch
Build trust and credibility
Promote a product or service
Drive social media growth
Increase website conversions
Show process or behind the scenes
Customer testimonial showcase
Seasonal or event promotion
Instagram Reels
TikTok
YouTube
Website homepage
Facebook
LinkedIn
Pinterest
Email campaigns
Paid ads
In-store or events
If a viewer remembers just one thing, what should it be?
Industry-specific video focus
Creative direction
Set the mood and aesthetic.
Your visual style is your signature. Let's make sure the video reflects it perfectly.
Cinematic / film-like
Bright and airy
Moody / dark and dramatic
Light and playful
Raw / documentary
Polished / high-end commercial
Vintage / nostalgic
Modern / minimal
Bold / high-energy
Slow and intentional
Medium / balanced
Fast-paced / energetic
Soft instrumental
Upbeat / pop
Cinematic / orchestral
Lo-fi / indie
Trendy / viral audio
Upbeat electronic / dance
No music / narration only
I have specific music in mind
Share URLs, Instagram handles, or describe videos you love.
Production details
The practical side.
Knowing your constraints helps us plan a production that's realistic and beautiful.
Under $500
$500–$1,500
$1,500–$3,000
$3,000–$6,000
$6,000+
Flexible / let's talk
Existing photos
Existing video footage
Logo / brand files
Customer testimonials (written)
Customer testimonials (video)
Product shots
None yet
Yes, comfortable on camera
Maybe, with coaching
No, prefer voiceover or text
Industry-specific production notes
Final review
Almost there — review your brief.
Check your answers before submitting. We'll use this to build your concept.
Your brief is in — thank you!
The TopEndShoots team will review your vision and reach out within 1–2 business days with a tailored video concept and clear next steps.